I believe in:
Investing into the team. Successful products require a motivated team as the content that’s produced tends to mirror team’s level of happiness. By taking a human-centered approach, encouraging individual autonomy, advocating for experimentation and openness to failure, we foster a healthy, productive, and happy design environment within our team as well as with our customers.
Collaboration. I believe that behind any incredible product, there’s a passionate team. It's not just about producing an awe-inspiring design but also picking up a thing or two along the way. I’m not sure I could articulate it better than Twyla Tharp: "Partnerships challenge and change us. People who are practiced in collaboration will do better than those who insist on their individuality". Yes to all of that!
Side projects. I seize creative opportunities almost anywhere, and always look to support similar outlets for others. From experimenting in hand lettering and calligraphy to tackling complex user flows and at-home garden-building tutorials — I’m an infinite abyss of curiosity.
Continuous learning. We thrive on education and new experiences and should aspire towards improvement.
2018–Present | Shopify | UX Manager | TORONTO
2016–2018 | CANADA POST | product design lead | TORONTO
Led a team of Content Strategists, Product and Visual Designers, running design studios, design critiques, and ideation exercises.
Provided direction and mentorship to the UX team.
Supported hiring, including sourcing, screening and interviewing.
Led the design of Canada Post's first Design System.
Led the design of Canada Post's tracking tool experience.
Employed a UCD design process to support product strategy.
Worked with product owners and UX leads to develop the strategy and rationale for new features and product initiatives.
Worked closely with UX Research and Analytics teams to inform design decisions
2015–2016 | TANGERINE BANK | UX DESIGNER | TORONTO
Worked as a member of the client experience team, delivering innovative user-centered experiences.
Coordinated and managed digital projects including experience map creation, developing low and high fidelity prototypes, participating in usability testing, contributing to the UX style guides and Tangerine design system.
Advocated and promoted design thinking and user-centered design methods.
2012–2015 | KOBO | LEAD DESIGNER | TORONTO
Led a team of 4 designers working on a variety of print & digital design projects.
Developed and improved Kobo’s Brand Guidelines, unifying the application of and consistency of Kobo brand across all design efforts.
Led the design of key partner and consumer-facing product presentations, including the 2013 and 2014 CES product launches.
Supported advertising campaigns, product and marketing materials.
2009–2015 | DESIGN CONSULTANT | WORLDWIDE
Worked with clients to understand and deliver on their unique design projects, collaborating with copywriters, photographers, web developers, and marketing specialists.
Deliverables included style guidelines and design systems, digital sales materials, business publications, product presentations, trade show displays.
2007–2008 | PR AGENCY CELEBRIS | SENIOR DESIGNER | MOSCOW
Worked on a variety of projects including promotional marketing materials, POS and POP, event collateral, and advertising, environmental design and event marketing campaigns.
Mentored 2 designers to promote new products from major brands including Ariel, Shamtu, Wella, Olay, Pampers, Pantene, Heineken, Old Spice, Toshiba.
2004–2005 | ADVERTISING & PUBLISHING AGENCY PERFECT | DESIGNER | MOSCOW
Worked under the supervision of the Lead Designer to deliver projects for corporate clients including yearly calendars, editorial pieces, and digital illustration.
Assisted in print and production processes.
Spreading the 'Design' word
2019 | Judge at the RGD's 2019 Student Awards / Award for UX Design | Toronto
2018 | Design Systems Summit | Toronto
2017-2018 | Board Member of UXPA Toronto Chapter | Toronto
2017-2018 | UX Design Educator at BrainStation | Toronto
2017-2018 | Bitmaker | Quarterly student's portfolio reviews | Toronto
2016 | Bitmaker | Lunch & Learn on Product Design Portfolio | Toronto
2016 | OCAD | Career in Product Design panel | Toronto
2017 | SEO | BrainStation | Toronto
2016 | Leading for Creativity | IDEO U | Online
2016 | Insights for Innovation | IDEO U | Online
2015 | User Experience Design | BrainStation | Toronto
2003–2007 | BA, Advertising | Institute of Advertising | Moscow
2005 | Professional Photography | Moscow Photo Academy | Moscow
2003 | Design Culture | State University N.E. Bauman | Moscow
Pencil & Paper
Adobe Creative Suite