Experience
2018–Present | Shopify | Senior UX Manager | remote
Leading a team of 30+ UXrs, including Researches, Content Strategists, and Product Designers
Defining the UX vision for Shopify’s Merchandising group, contributing to the early-phase discovery and product planning
Elevating the health, growth, and development of the UX team functions
Working cross-functionally with Product, Engineering and Data senior leadership
Created staffing and hiring plan for the group focused on long-term success
2016–2018 | CANADA POST | product design lead | TORONTO
Led a team of Content Strategists, Product and Marketing Designers, running design studios, design critiques, and ideation exercises
Provided direction and mentorship to the UX team
Supported hiring, including sourcing, screening and interviewing
Led the design of Canada Post's first Design System
Led the design of Canada Post's tracking tool experience
Employed a UCD design process to support product strategy
Worked with product owners and UX leads to develop the strategy and rationale for new features and product initiatives
Worked closely with Research and Data teams to inform design decisions
2015–2016 | TANGERINE | UX DESIGNER | TORONTO
Worked as a member of the client experience team, delivering innovative user-centered experiences
Coordinated and managed digital projects including experience map creation, developing low and high fidelity prototypes, participating in usability testing, contributing to Tangerine’s design system
Advocated and promoted design thinking and user-centered design methods
2012–2015 | KOBO | design lead | TORONTO
Led a team of 4 designers working on a variety of print & digital design projects
Developed and improved Kobo’s Brand Guidelines, unifying the application of and consistency of the Kobo brand across all design efforts
Led the design of key partner and consumer-facing product presentations, including the 2013 and 2014 CES product launches
Supported advertising campaigns, and product and marketing materials
2007–2015 | DESIGN CONSULTANT | WORLDWIDE
Worked with clients to understand and deliver on their unique design projects, collaborating with copywriters, photographers, web developers, and marketing specialists
Designed digital and print materials, style guides, keynotes, product presentations, and trade show displays
Clients included MaRS, League, Osram, Marvell, MakeLab, George Brown College, Hibiscus Restaurant, Ranovus, MMB Networks and others
Speaking
2022 | UX mentorship panel Big Brothers Big Sisters of Ottawa | Remote
2019 | Judge at the RGD's 2019 Student Awards / Award for UX Design | Toronto
2018 | Design Systems Summit | Toronto
2017-2018 | Board Member of UXPA Toronto Chapter | Toronto
2017-2018 | UX Design Educator at BrainStation | Toronto
2017-2018 | Bitmaker | Quarterly student's portfolio reviews | Toronto
2016 | Bitmaker | Lunch & Learn on Product Design Portfolio | Toronto
2016 | OCAD | Career in Product Design panel | Toronto
Education
2018 | Within. Leadership event for women in design | Arizona
2017 | SEO | BrainStation | Toronto
2016 | Leading for Creativity | IDEO U | Online
2016 | Insights for Innovation | IDEO U | Online
2015 | User Experience Design | BrainStation | Toronto
2003–2007 | BA, Advertising | Institute of Advertising | Moscow
2005 | Professional Photography | Moscow Photo Academy | Moscow
2003 | Design Culture | State University N.E. Bauman | Moscow
Tools
Pencil & Paper
Figma
G Suite
Adobe Creative Suite
HTML/CSS (rookie)