With new ownership and a growing customer base, Hibiscus was in need of a new identity consistent with this much-loved vegetarian restaurant in the heart of Toronto’s Kensington Market. The refreshed identity incorporates illustrations of a talented young artist and my friend, Ksenia Sapunkova. The resulting collateral captures the mood and values of the restaurant — an inviting, simple atmosphere dedicated to healthful and delicious vegetarian and gluten-free cuisine.