Supersymmetry is a small concrete jewelry and home decor studio, based in Toronto. My dear friend, Valeriya Stepura, Supersymmetry’s lead designer, takes her passion for abstractions in modern art, and transforms it into everyday objects, using concrete as her creative medium. Inspired by the brand’s minimalistic and delicate style, I've worked with Valeriya to develop a recognizable, dynamic branding system that will capture the essence of the company, and will allow the studio to adapt it for its various existing and upcoming jewelry series.
Supersymmetry’s core identity element is a unique pattern style, complimented by minimalistic typography and layout. Each pattern style is exclusive, and reflects series mood and tonality, whether it’s an elegant, minimalistic jewelry set, or a complex, graceful concrete home decor series.